The National Placement and Referral Alliance helps families navigate the senior living industry to find personalized senior care and housing options they can trust.
NPRA members and CPRS-certified agents are dedicated to helping families and their aging loved ones navigate the complex senior placement industry. They are committed to sharing knowledge and expertise and providing families with senior housing options to make the best choice for their senior adults.
Join a community of like-minded colleagues who are dedicated to protecting the senior adult community from predatory practices associated with senior housing placement and referral services. NPRA elevates the professionalism of senior placement industry.
Become a Member
Navigating the senior living industry can be complicated at times. Get peace of mind and partner with a NPRA member. NPRA Members are committed to promoting the wellbeing of senior adults seeking quality senior housing placement options.
Find a Member
Validate your expertise and become CPRS-certified. Earning the Certified Placement & Referral Specialist (CPRS) designation will make you stand out from the other senior placement agents and differentiate your business.
Become CPRS Certified
We believe that every senior adult should have access to professional knowledge and expertise when seeking senior living housing options. With the public’s best interests in mind, NPRA is professionalizing the senior placement industry so that families can have peace of mind when searching for their loved one’s next place to live.
Members and CPRS-certified agents hold themselves to a higher level of excellence to earn their clients’ trust. They make a professional commitment to follow NPRA’s Best Practices, which are designed to serve the best interests of the senior adult community.
Best Practices
We believe families should have knowledge, access and options when searching for senior housing for their loved ones. Through initiatives, we aim to create awareness and professionalize the senior placement industry through advocacy, standardized best practices and the CPRS certification designation.
NPRA Initiatives
NPRA prescribes an elevated level of professionalism and care from its members to provide senior adults and their families peace of mind knowing they are partnering with a trusted and knowledgeable expert. We are bound by the NPRA Code of Ethics and lead with integrity, putting the best interests of their senior clients first.
Code of Ethics
Our local chapters are the foundation for driving meaningful outcomes for seniors in each state and creating a platform for a strong national presence. NPRA works to build an alliance of industry specialists across America to bring awareness, drive change and promote the senior placement industry both locally and nationally.
Local Chapters
News
Events