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Every family and senior adult deserves access to a trusted advocate.

The National Placement and Referral Alliance helps families navigate the senior living industry to find personalized senior care and housing options they can trust.

Family walking in park - National Placement and Referral Alliance

Every family and senior adult deserves access to a trusted advocate.

The National Placement and Referral Alliance helps families navigate the senior living industry to find personalized senior care and housing options they can trust.

We are experts in the senior living industry, providing peace of mind.

NPRA members and CPRS-certified agents are dedicated to helping families and their aging loved ones navigate the complex senior placement industry. They are committed to sharing knowledge and expertise and providing families with senior housing options to make the best choice for their senior adults.

Adults Shaking Hands - Become a NPRA Member
Become a Member

Join a community of like-minded colleagues who are dedicated to protecting the senior adult community from predatory practices associated with senior housing placement and referral services. NPRA elevates the professionalism of senior placement industry.

Become a Member

Grandpa, Father, and Son - Find a NPRA Member
Find a Member

Navigating the senior living industry can be complicated at times. Get peace of mind and partner with a NPRA member. NPRA Members are committed to promoting the wellbeing of senior adults seeking quality senior housing placement options.

Find a Member

Lunch Event Meeting Seniors - Become CPRS Certified
Become CPRS-Certified

Validate your expertise and become CPRS-certified. Earning the Certified Placement & Referral Specialist (CPRS) designation will make you stand out from the other senior placement agents and differentiate your business.

Become CPRS Certified

About NPRA

NPRA is the premier national trade association on a quest to further establish the senior placement industry.

We believe that every senior adult should have access to professional knowledge and expertise when seeking senior living housing options. With the public’s best interests in mind, NPRA is professionalizing the senior placement industry so that families can have peace of mind when searching for their loved one’s next place to live.

Care Giver and Senior Lady - Best Practices
Best Practices
We strengthen professionalism and trust with NPRA’s Best Practices.

Members and CPRS-certified agents hold themselves to a higher level of excellence to earn their clients’ trust. They make a professional commitment to follow NPRA’s Best Practices, which are designed to serve the best interests of the senior adult community.

Best Practices

Senior Men Relaxing - NPRA Initiatives
Initiatives
The public’s best interests guide NPRA’s Initiatives.

We believe families should have knowledge, access and options when searching for senior housing for their loved ones. Through initiatives, we aim to create awareness and professionalize the senior placement industry through advocacy, standardized best practices and the CPRS certification designation.

NPRA Initiatives

Senior Lady and Caretaker walking down hallway - NPRA Code of Ethics
Code of Ethics
Our Code of Ethics ensure a higher level of care and excellence.

NPRA prescribes an elevated level of professionalism and care from its members to provide senior adults and their families peace of mind knowing they are partnering with a trusted and knowledgeable expert. We are bound by the NPRA Code of Ethics and lead with integrity, putting the best interests of their senior clients first.

Code of Ethics

Group of happy senior women - Local Chapters of NPRA
Local Chapters

Local chapters are the bedrock of NPRA.

Our local chapters are the foundation for driving meaningful outcomes for seniors in each state and creating a platform for a strong national presence. NPRA works to build an alliance of industry specialists across America to bring awareness, drive change and promote the senior placement industry both locally and nationally.

Local Chapters

News

Let us share our news and accomplishments with you.

News

Recent Articles
Events

Check out NPRA events happening across the US.

Events

Upcoming Events

We Champion Seniors