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NPRA - National Placement and Referral Alliance
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Become A Member

Help promote the senior placement industry and earn a higher level of trust from your clients.

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Shaking Hands - Become a NPRA Member

Become A Member

Help promote the senior placement industry and earn a higher level of trust from your clients.

Join Now

Elevate your professionalism and boost your referral sources.

NPRA is the premier trade organization representing senior placement agents committed to setting a higher standard when representing their senior adult clients.

Your membership is helping to advance the senior placement industry and increase the business of senior placement agents across the nation through an elevated level of professionalism and trust.

Member Benefits

Individual Agent

An NPRA Agent is an Individual Member and a professional who engages in the business of placement of senior adults with senior living communities and homes. An NPRA Agent must adhere to NPRA’s Best Practices and Code of Ethics, and be willing to be held accountable for his/her actions via NPRA’s grievance policy.  

Pricing is per agent.
$399.99 per year or $39.99 per month.

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Senior Living Provider

NPRA recognizes that without Senior Living Providers there would be no need for Placement Agents.  Additionally, successfully working with clients requires a close working relationship and understanding between Placement Agents and Senior Living Providers. NPRA has developed the Senior Living Providers Membership. 

Senior Living Provider memberships are for providers that offer housing accommodations to senior adults. There are two membership levels depending on the size of the Senior Living Provider.  


Small Residential Care Homes (18 beds or less)
One membership fee includes all locations within a Chapter area.
$249.99 per year or $29.99 per month

Senior Living Communities (19 or more beds)
Membership fee is per campus and includes a directory listing for each location.
$349.99 per year or $29.99 per month

For six (6) or more communities, please contact info@npralliance.org or call 888-330-2756.

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Affiliate

An Affiliate Member is a company partner that works in the senior placement industry supporting senior placement agents and communities. Placement Agents rely on the services of other industry professionals in order to provide excellence in service to their clients. Recognizing the important role of these businesses, NPRA created the Affiliate Membership.

This membership category allows networking and relationship building opportunities for those servicing the Placement Industry. Affiliate members can attend NPRA local and national chapter meetings, are “searchable” through the NPRA website, and can serve on both local and national boards of directors. Affiliate Members do not engage in the business of placement and referral compensation, and must follow the NPRA Best Practices and Code of Ethics.  

$349.99 per year or $29.99 per month

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Please note: choosing a monthly payment option requires a 1-year commitment.

Member Benefits

Increase your knowledge and center of influence with an NPRA Membership.

Members of NPRA are part of a community of like-minded professionals who care about the advancement of the senior placement industry and the senior adult community it serves. Through its community of practice, access to industry knowledge is readily available, and collaboration at the local and federal level is encouraged to further establish the senior placement industry both through chapter development and national advocacy.

  • Have your company listed on the NPRA senior placement and referral agent directory, which is available to the public looking for senior placement and care providers.
  • Be seen as a trusted expert in your field – an advocate for your senior clients, committed to promoting their wellbeing when seeking quality housing placement options.
  • Elevate your professional status, increase client trust and boost referrals.
  • Enhance your center of influence with other senior care providers such as senior placement agents, attorneys, estate planners, realtors, geriatric doctors, case managers, social workers, hospital discharge planners, assisted living and residential care homes, and so many more.
  • Join a community of practice where knowledge is shared, and curated content and industry-related news and information is regularly available. Local monthly meetings provide insight into what is happening in your area and around the nation in the senior placement industry.
  • Create and be a part of local chapters to share information and insights pertinent to your area.
  • Access a strong professional network to collaborate with and give input into defining regulatory legislation affecting the senior community, as well as participate in lobbying opportunities.
  • Professional development is valued and encouraged. Receive Continuing Education Unit (CEU) credits to help maintain licenses, certificates and/or other credentials.
  • Receive member-discount pricing on the examination for the Certified Placement and Referral Specialist (CPRS) designation.
  • Be invited to monthly member-only educational meetings and networking opportunities.
  • Receive the NPRA newsletter monthly, filled with national news and updates, as well as industry-related information and noteworthy events and happenings.
  • Gain access to group health benefits at a discounted premium at www.NPRAHealthCare.com.
  • Have your company listed on the NPRA senior placement and referral agent directory, which is available to the public looking for senior placement and care providers.
  • Be seen as a trusted expert in your field – an advocate for your senior clients, committed to promoting their wellbeing when seeking quality housing placement options.
  • Elevate your professional status, increase client trust and boost referrals.
  • Enhance your center of influence with other senior care providers such as senior placement agents, attorneys, estate planners, realtors, geriatric doctors, case managers, social workers, hospital discharge planners, assisted living and residential care homes, and so many more.
  • Join a community of practice where knowledge is shared, and curated content and industry-related news and information is regularly available. Local monthly meetings provide insight into what is happening in your area and around the nation in the senior placement industry.
  • Create and be a part of local chapters to share information and insights pertinent to your area.
  • Access a strong professional network to collaborate with and give input into defining regulatory legislation affecting the senior community, as well as participate in lobbying opportunities.
  • Professional development is valued and encouraged. Receive Continuing Education Unit (CEU) credits to help maintain licenses, certificates and/or other credentials.
  • Receive member-discount pricing on the examination for the Certified Placement and Referral Specialist (CPRS) designation.
  • Be invited to monthly member-only educational meetings and networking opportunities.
  • Receive the NPRA newsletter monthly, filled with national news and updates, as well as industry-related information and noteworthy events and happenings.
  • Gain access to group health benefits at a discounted premium at www.NPRAHealthCare.com.
Senior Lady and Caretaker walking down hallway - NPRA Code of Ethics
Code of Ethics

Held to a higher standard of excellence

The Code of Ethics governs the ethical and professional conduct of NPRA’s members, affiliates and agents. By adhering to the Code of Ethics, members are trusted and knowledgeable experts who are held accountable to a higher standard of excellence.

Code of Ethics

Become a Sponsor and help promote the senior placement industry.

Contributions and support from our sponsors help us continue to protect and bring awareness to the senior living communities and the public we serve by elevating the professional standards needed to adequately help our senior adult community when searching for suitable housing options.

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We Champion Seniors