Biography
Melissa comes from a long line of entrepreneurs and started her first business writing marketing plans for healthcare facilities while still in college. That continued for 10 years, expanding her marketing niche to include subacute care and medical malpractice insurance. Melissa spent a couple of years in business development for Novacare Rehabilitation before going into banking and opening a mortgage loan business in Phoenix.
By 2008 when the market was turning, Melissa changed career focus and created a product called Biz in a Boxx to teach her young daughter entrepreneurship. She sold the kits all across the globe and developed science and entrepreneurship curriculum for kids in grades 2-12. She also developed hands-on programs for National Geographic Learning, State Farm and the SciTech Festival. She and her husband, Jay, purchased the local branch of Assisted Living Locators in Jan. 2019 and the two have been Elder Care Advisors ever since.
Melissa (and Jay) graduated from the University of Arizona. Melissa holds a BA in Journalism and an MBA in Healthcare Management. Jay holds a BA in Graphic Design. Melissa is also a Certified Senior Advisor and both Jay and Melissa are Certified in Dementia Care. Between them they have two grown daughters in Los Angeles and Phoenix and a son in college at the UA. Jay (a 3rd generation Phoenician) and Melissa live in Scottsdale.